Today, email marketing is an important part of the sales strategy for every business, regardless of size. However, for small and medium-sized enterprises (SMEs) it can be even more important, as large budgets for ad campaigns may often be an unrealistic expectation. Microsoft’s Dynamics 365 for Sales may be the perfect solution. Not only does it take over the basic functionality of email marketing, but it also offers much more.
Do the basics meet customer expectations?
The basic tools may work to an extent for mass email marketing, but the question is whether or not they are keeping up with the changing requirements of your customers.
Reaching out is one thing, but successfully engaging with your client base is another. Personalised content, which helps to create personalised buyer’s journeys with customers, needs scalable software capabilities, which Dynamics 365 for Sales provides.
Dynamics 365 can be used for email marketing campaigns based on the strengths of a single connected system that enables a greater level of collaboration between sales and marketing. One of the biggest challenges for SMEs is multi-channel customer connectivity, meaning that relevant conversations, lead acquisitions, and marketing ROI must take a varied number of output and input funnels into account.
Using a software suite that offers a wide-ranging set of approaches ensures that you have flexibility in the way you can set up to tackle emerging problems and find bespoke answers easily and quickly.
Switching from a basic email solution
Making the transition from a basic email solution, where it works from data lists or uses a minimal feature third-party solution, is easy.
Dynamics 365 is a cloud-based application, which means that there is no installation process, and the range of provided templates out-of-the-box means things can quickly get up and running.
The suite provides tools for surveys, lead scoring, events planning and enables LinkedIn integration which help to create more bespoke campaigns for customers.
Have you outgrown basic email marketing?
The days of blast email marketing, where simple templates of emails were sent out on a large scale, have gone because most people see through a ‘one-size-fits-all’ campaign and are looking for a more personalised servic
Multi-channel content-driven marketing are the watchwords these days, but it doesn’t mean that email connections are a thing of the past. In fact, CRM integration means that various response actions can still be produced with the correct approach to email use.
One of the good things about an email campaign is the way in which its tactical effectiveness can be easily measured in bounce rates and click-throughs.
Web visits and content downloads can all be tracked, and with the right approach, a direct email is often a sure-fire way to get enhanced engagement results. You can learn much more about this by downloading Dynamics 365 for Sales e-book.
Once you’ve looked through it, get in touch with our support team to find out how easy it is to achieve the solutions, and make sure you are making the most of modern email marketing.