Category: Dynamics 365 CRM
Wave 2 2020 adds a new feature to Marketing allowing you to build segments using “natural language”.
Wave 2 2020 integrates Teams with Marketing so that you can now create an event and host it online in Teams. A new section in the Event form now has options for Teams.
Previously landing pages in Dynamics Marketing would be tied to and update either a lead or contact record.
Wave 2 2020 introduces a feature where you can collect data from a landing page that does not have to link to a contact or a lead, this would mean you can create other records in CRM including any custom entities that you have.
Wave 2 2020 updates the classic email template designer into the Unified Interface adding full rich text editing so that it lines up with the regular email editor functionality. You can also now create templates from an email.
Wave 2 2020 introduces a feature that helps with better notification of potential duplicates and the actions that can be performed once a duplicate has been detected.
Previously when a record was being created or updated the system will notify the user that a potential duplicate exists, they then either have the choice of just not completing the creation/edit or because they have a valid reason just saving it as it stands.
Wave 2 2020 has improved the user interface for Customer Journeys.
The new interface makes it easier to both visualise the journey and add, copy, remove elements of the journey. You can also edit elements direct from the journey, for example editing an email.
This 3-minute video shows the changes.
Today, email marketing is an important part of the sales strategy for every business, regardless of size. However, for small and medium-sized enterprises (SMEs) it can be even more important, as large budgets for ad campaigns may often be an unrealistic expectation. Microsoft’s Dynamics 365 for Sales may be the perfect solution. Not only does it take over the basic functionality of email marketing, but it also offers much more.
Keeping up with the latest trends in customer expectations is an important part of making sure your business stays competitive. Although large corporations used to have big advantages in this area that simply isn’t the case today, as software packages like Microsoft’s Dynamics 365 for Sales offers all the tools you need to get the job done.