Technology giants from China have been making inroads into new developments around cloud computing for some time, with telecoms and e-commerce firms leading the way.
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The challenging world of retail sees the biggest UK supermarkets operating on tight margins to make gains across the country, and now it seems the cloud computing sector is being more heavily leaned on to optimise results.
The latest figures show that the amount of capital wasted on investments now being used in the cloud sector is rising across Europe, to almost £9m.
In resounding support to the tech industries being built in the UK to safeguard future growth, economic, and technological development, most business leaders believe a tech background and relevant skills are now more important than an education in maths or science.
In what could be a surprise turn, given the competitive nature of the cloud computing sector in recent months, the IBM CEO has said she believes Microsoft and Amazon are IBM allies, not rivals, in a bid to further open up the technology.
Rumours of instability in the world economy have circulated for a while, with disappointing numbers in global markets indicating that another recession could be on the way.
In times of relative uncertainty for UK investment in some sectors, it seems new technologies can fill some of the gaps that could be created by imminent funding shortfalls.