Microsoft Azure might be biggest beneficiary of Avere acquisition

Microsoft recently announced it has bought Avere Systems, a start-up that focuses on data storage. Acquiring this new technology might eventually assist the company to increase its Azure income by catering to clients who would like to get the benefits of cloud computing while still storing data on their own servers.

Although Avere concentrates on storing customers’ data in data centres, the deal appears to be part of a strategy to benefit Microsoft’s existing Azure cloud infrastructure. Avere’s technology allows businesses to use cloud-based computer facilities while still storing their data locally.

Avere also has tools for working with Google Cloud and Amazon Web Services.

Writing in a blog post, Jason Zander, corporate VP at Microsoft’s Azure, said: "We are excited to welcome Avere to Microsoft, and look forward to the impact their technology and the team will have on Azure and the customer experience."

Microsoft has preferred a hybrid approach when it comes to cloud computing. Azure Stack, for example, offers private cloud software which mirrors the data on Azure’s public cloud. And the company still sells database and server software for corporate data centres.

Avere was founded ten years ago and its HQ is in Pittsburgh. Last year Google invested in the company. Other investors include Menlo Ventures, Western Digital Capital, Lightspeed Venture Partners, Norwest Venture Partners and Tenaya Capital.

Avery’s CEO, Ron Bianchini, said in a blog post that Microsoft has invested large amounts of money to offer customers the most secure, flexible and scalable data storage products available. He added: “This shared focus on large enterprise applications makes Microsoft a great fit for Avere.”