IDC calls on enterprises to embrace public cloud

The International Data Corporation has urged enterprises to leverage the public cloud and the latest wave of tech innovations to remain agile and gain a competitive edge in an increasingly challenging digital business landscape.

The premier global market intelligence provider believes a strategy focused solely on in house services will be unable to support the needs of modern business in the coming years. IDC’s latest research suggests that 48% of all cloud investment will be spent on the public cloud by 2021, a seven percent increase on the figure from 2016.

“The shift to the cloud consumption model, in all its forms, is a mass movement, and will continue to be such over the forecast period,” IDC chief analyst and senior vice president, Frank Jens said.

He added: “Equally important, though, is the steady drumbeat of tech innovation that is coming from the major public cloud suppliers, making it virtually impossible for enterprises and developers seeking advantage through IT not to embrace the public cloud.”

Microsoft is among the major public cloud providers empowering SMEs and large corporations to transform their business processes. The vendor releases numerous new services and features to the market every week, which will play a notable role in helping enterprises to remain competitive.

IDC also expects cloud revenue to soar to more than $550bn during the next four years, and while security and supplier lock in are among the pressing challenges that the industry faces, workloads and spending will continue to expand and increase during that time.