Columbia Sportswear enhances consumer engagement with Microsoft products

Microsoft and the Microsoft Cloud recently scored yet another big brand win after a major international company announced it planned to use Microsoft products to improve customer engagement.

Columbia Sportswear this week said that it intends to utilise Azure and Microsoft 365 for its call centre, retail, merchandising and CRM operations.

Michael Hirt, the company’s Chief Information Officer, said in a statement that his company has a proven history of using the latest technology to “help connect active people with their passions”.

He went on to say: "Through our collaboration with Microsoft, we're implementing intelligent cloud technology to streamline our global operations and provide additional flexibility and convenience to our consumers."

The company’s latest cloud and software investments will support its high-street retail outlets and wholesale businesses as well as mobile channels. The firm anticipates that it will be able to streamline operations and manage merchandise internationally with enhanced efficiency via tailor-made analytics and reporting.

Columbia Sportswear also revealed that it was launching these improvements via Microsoft’s Visual Studio Team Services and that it was busy using Azure integration platforms and data services to create “revolutionary data platforms at scale”.

The company, which has its head office in Portland, Oregon, started as a small hat manufacturer 80 years ago and is now an international brand active in footwear, clothing, equipment and accessories.

According to the firm’s chairman and founder Gert Boyle, Columbia is an expert in the field of marketing.