Air Malta managed to find a way to heave its way past the current doom and gloom surrounding low-cost airline carriers with some innovative cloud-based initiatives to help deliver profits for the first time in 18 years.
With its entire operations based around one small island that holds less than half a million people and is only 17 miles long, Air Malta often struggled against competitors with deeper pockets. However, by transitioning to the cloud, and embracing the use of application programme interfaces (APIs), the airline was able to share data with other companies and open up new revenue streams.
According to the CIO Alan Talbot, it was “in a position where there could possibly be no more Air Malta,” as they were building up 20 years of annual losses, which were starting to blow an irreversible hole in the budgets. Having been £9.6m in the red in the financial year to March 2017, Air Malta said: “this is our last chance” and sought a way to get around its inability to compete with low-budget European airline companies, such as Lufthansa and Air France.
Thanks to cloud computing, it becomes a reimagining of the births of the likes of the Star Alliance that came out of the early 1990s, where codesharing between some of the world’s biggest carriers became commonplace. It is now becoming easier for companies with less capital liquidity to use data effectively by working with cloud, and it seems that it can even help to turn around ailing fortunes of companies with millions of lost revenue.